To promote and meet the demands of rabbit meat market, in the most cost-effective way for the company, seeking the greatest satisfaction of its interest groups (consumers, staff, suppliers, society and shareholders), maximizing the quality and food safety, being respectful with the environment.

We want to be leaders in the production of rabbit meat, a reference point that can satisfy customer’s needs through products and services that provide added value. We want to promote a cultural change where people empowerment allows us to be more efficient.

Leadership with transparency, humility, honesty, integrity and coherence, leading by example.
Team work: looking for what brings “VALUE” for our consumers and focusing on providing that value in everything we do.
Efficiency and flexibility.
Commitment to respect and tolerance.
Open to change: making a difference in everything we do, thanks to our efforts to innovate and improve, respect for our competitors with discipline, speed, and a run without errors